Courtney “Ceaux” Buckley.

Photo by David NOLA Photography.

Rubensteins
(Scrim’s Stop #2)

  • Address: 622 Canal Street
  • Website: rubensteinsneworleans.com
  • Construction Date: 1857
  • Building Name: Mutual Insurance Co. Bldg
  • Architect: William A. Freret
  • Landmark Status: Designated

Artist & Installation Details

  • Artist Name: Courtney “Ceaux” Buckley
  • Artwork Title: They All Ask’d for You at Rubinsteins
  • Art Consulting, Concept, Creative Direction: Where y’Art Works
  • Scrim and the Canal Street Menagerie Story: Where y’Art works
They All Ask'd for You at Rubinsteins
Narrated by Ivan Neville

“Where y’at, Scrim?” called Mr. P, a towering seven-foot peacock with shimmering feathers, catching the morning light.

“What are you doing on this side of town?” Scrim asked, tilting his head.

“We’re getting ready for a second line!” Mr. P announced proudly. “We’re celebrating 100 years of men’s fashion on Canal Street! Did you know Rubensteins has been family-owned and operated for a century?”

Canal Street has long been a melting pot of fashion influences. Mardi Gras costumes, jazz musicians, street performers, and cultural traditions have all contributed to New Orleans’ signature style.

“One thing about New Orleans folks—we’ve always had style,” Mr. P asserted, giving a confident shake of his tail feathers. “Back in the day, a gentleman wouldn’t be caught on Canal Street without a sharp suit, tie, and a top hat.”

“Hey, do you know my band?” Mr. P asked, motioning toward his companions. “This here is Ronnie the Elephant. He’s the oldest in the bunch… been around since the 1920s, but still looks pretty good, right?”

“What’s the secret?” Scrim asked, intrigued.

“Doing something that brings you joy,” Ronnie replied with a grin. He licked his lips before blowing the first few notes of a classic Meters tune on his trumpet: Bum, bum, bum, bum, bum, da doobey dum bum bum, dump, dump, dump, da doobey dum…

“The best part of my day? Hanging out with this krewe, playing music, carrying on… and always looking good while we’re at it!”

Ronnie chuckled before adding, “I’ve seen Canal Street through all its changes. I remember when it was the go-to place for high-end fashion. Big department stores came and went, but Rubensteins? They’re still here—making folks look good and feel good, all at the same time. They’re a cornerstone of men’s fashion and a true steward of Canal Street.”

“And this,” Mr. P gestured, “is Sylvester the Giraffe. He’s been around since the ’70s… still stuck in the Age of Aquarius, if you ask me.”

Raising his long neck high, Sylvester let out a bombastic blast from his saxophone—right into Mr. P’s ear.

“What was that, P?” Sylvester teased with a sly grin.

Mr. P shook his head. “Our friend Saffron the Opossum is late as usual. I wonder who we can call to fill in. Hey, Scrim, how about you? Want to play in the band?”

“Would I?!” Scrim beamed.

“I think you’re just the right size for Saffron’s suit,” Mr. P mused.

Scrim slipped into the hat and yellow blazer, strapped on a drum, and grinned. “Ready!” He pounded the drum, imitating the rhythms he had seen in parades, and began to march down the street—Bop, bop, bada bop, bop!

“There he goes again,” Mr. P sighed with a smile. “See ya later, Scrim.”

A Glimpse Into The Past

On April 12, 1924, Rubensteins began as a small shop on Canal Street founded by Morris Rubenstein, whose immigrant parents settled in New Orleans in the late 1800s and opened a sundries store on Rampart Street. Over ten years, Morris and his brothers, Elkin and Sam, gradually purchased the neighboring buildings and by the 1950s and 1960s, Rubensteins occupied six buildings at the corner of Canal Street and St. Charles Avenue. The store became a hallmark of men’s fashion in New Orleans, catering to the city’s evolving styles while maintaining a reputation for quality and service.

What’s Happening Now

Rubenstein’s continues to evolve with the fashion industry while maintaining its legacy as a premier destination for men’s clothing. Still family-owned, the store remains a cornerstone of Canal Street’s retail landscape, offering everything from high-end suits to contemporary casual wear. With a commitment to service and style, Rubenstein’s is celebrating their 100th anniversary this year!

Did You Know?

Rubensteins is one of the oldest continuously operating menswear shops in America!

Want to learn more?

Visit the Historic New Orleans Collection’s Vieux Carre Survey